![]() ![]() Silberberg says any size company can use Rumble, and the largest organization to adopt it is the Israeli Workers Union, which currently has 800,000 members - although not all of them are signed up. The second, with around 250,000 users, is via a corporate wellness plan whereby companies implement the Rumble solution. The first, and largest segment of the user base, is the general population who can download the Rumble app and independently walk to earn credit. Today, Rumble is used by around 750,000 Israelis who earn rewards through three main verticals. “Within those three main incentives - the social, the behavioral, and the economic - we can have really large and wide grips on what we hope will get anyone involved,” Silberberg explained. Each user is encouraged and incentivized according to his/her personality traits that Rumble learns through data-driven insights. Rumble operates by tapping to three main incentive models - the economic reward of earning the coins an in-house team of behavioral psychologists who frame messaging and psychological incentives, including loss aversion and a social aspect that can connect users with groups of friends, family members, colleagues, or even neighbors from within the local community. After a while, he and the team founded UVTAL - named after two friends and fallen soldiers Yuval (Yuvi) Dagan and Tal Yifrach - and started building Rumble. To combat inaction and keeping track of his steps using his own Samsung step counter, Silberberg would reward himself after completing 10,000 steps in a day, and then after completing those steps in consecutive days.
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